Latest posts
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I Started Running TikTok Ads for My New AI Law Firm App. Here’s What Happened.
Google LLM Rundown Video People assume TikTok ads are for junk products, impulse buys, or just people dancing around. I didn’t want to believe that. Because I know that TikTok has one of the engaged audiences online right now. It’s fast traffic, and it feels like new-age TV with how long people spend on the
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AI Digital Marketing for Law Firms
What law firms love—and fear—about AI marketing
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How Law Firms Can Use Reddit and Online Communities Without Getting Banned or Looking Spammy
As Google search results continue to surface more discussions from Reddit and other online communities, many law firms are asking the same question: How do we show up in these spaces without looking desperate, spammy, or getting banned outright? According to legal SEO consultant Jared DeValk, the opportunity is real, but so is the risk.
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Law Firm SEO in 2026: What AI Overviews Are Really Taking Away (And What Still Works)
If you’ve searched your law firm’s name lately. Or checked rankings for common legal questions. Then you’ve probably seen it. It used to be a game of BLUE LINKS and getting to #1 in the search engines. But now that has changed. So the question a lot of law firms are asking in 2026 is
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December 2025: Big Law’s AI Hiring Spree
Forget the headlines screaming “Big Law’s AI Panic.” Reuters nailed the scoop yesterday: Ropes & Gray just crowned Gretchen Greene—Meta’s AI policy ace—as its first Chief of AI Strategy. Herbert Smith Freehills lured Ilona Logvinova from Cleary Gottlieb for global AI oversight. Husch Blackwell grabbed Michael Yang from Adobe; Fisher Phillips tapped Pritesh Patel, Walmart’s