Latest posts
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If I Started a Law Firm in 2026: A 90 Day SEO and Brand Plan

Starting a law firm in 2026 feels different than it did even a few years ago. AI tools are everywhere. Search behavior has shifted. And many attorneys are unsure where to focus first when launching or rebooting their practice. When asked what he would do if he were starting a law firm from scratch today,
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How Law Firms Can Use Reddit and Online Communities Without Getting Banned or Looking Spammy

As Google search results continue to surface more discussions from Reddit and other online communities, many law firms are asking the same question: How do we show up in these spaces without looking desperate, spammy, or getting banned outright? According to legal SEO consultant Jared DeValk, the opportunity is real, but so is the risk.
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Why Informational Legal Searches Are Disappearing (And Why That’s Not a Disaster)

If you’re running a law firm in 2026, you’ve probably noticed a strange pattern in your analytics. Your articles are still showing impressions.Your rankings haven’t completely collapsed.But clicks, especially on informational content, are down. This has led a lot of attorneys to the same conclusion: “AI is stealing our traffic.” According to legal SEO specialist
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Law Firm SEO in 2026: What AI Overviews Are Really Taking Away (And What Still Works)

If you’ve searched your law firm’s name lately. Or checked rankings for common legal questions. Then you’ve probably seen it. It used to be a game of BLUE LINKS and getting to #1 in the search engines. But now that has changed. So the question a lot of law firms are asking in 2026 is
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AI Client Intake: What You Can Automate (and What You Should Never Automate)
Automate intake tasks—never automate trust and nuance
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Using AI to Record/Transcribe Client Calls: What NYC Bar Opinion 2025-6 Actually Requires
NYC Bar 2025-6: AI call recording rules, explained
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AI Ethics Rules by State: A 50-State Hub + What Firms Should Standardize Anyway
A 50-state guide to AI ethics laws and best practices
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Microsoft Copilot for Law Firms: 7 Workflows That Don’t Trigger Confidentiality Nightmares
Seven Copilot workflows law firms can use safely
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ABA Generative AI Ethics (Formal Opinion 512): A Practical Policy Template for Law Firms
A practical ABA 512 AI policy template for firms
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Legora Portal: What It Is + How Firms Might Actually Use It Day-to-Day
What Legora Portal is and how firms use it daily